Michael Gackler has been involved with social media for 16 years, being one of the original members of America Online (AOL), even before AOL was connected to the internet.

As a teenager, Gackler purchased a used Apple II computer and began to pursue his interest in technology. Even as a social worker, he often advised his colleagues and his agency regarding effective use of technology for accomplishing goals more efficiently. After several years he decided it was time to combine his love of social-psychology and technology into a new career. That new career was in the world of social media.

Gackler has started numerous blogs and is familiar with all of the major and not-so-major networks, including Facebook, Twitter, MySpace, Foursquare, Gowalla, Blip.FM, Last.FM, Ping and many others. He has extensive knowledge in business and personal use of social media and has connections all over the world.